Sure, gaining visibility on Google is valuable for any website. However, the expense of SEO services can raise doubts for business owners. Therefore, many wonder whether investing in SEO is really worth it.
The short answer is, it depends on the search volume of keywords related to your products or services. If there is a substantial search demand for what you offer, investing in SEO is definitely worth it. Let’s take a closer look.
What is the search demand in your industry?
If you are offering a product or service which is not unheard of in your target area, chances are, there is a high search demand. In other words, there might be a lot of people searching for that product or service through search engines. One way to test this is to determine the relevant keywords and check their search volume in your target area:
1. Make a quick Google search for your product or service. For example, if your business is a landscaping service in Phoenix, type something like [landscaping service phoenix] into Google.
2. See who are your competitors and check what keywords drive the most traffic to their website. Copy their domain names and run them through an SEO tool. We recommend using the free keyword research tool by Wordstream.
3. Look at their top keywords and their search volume to get and idea of the existing demand.
There may be rare cases where there are almost no competitors for a keyword with a good search volume. In case you can’t find any direct competitors, simply put a relevant keyword into the tool and see its search volume.
What is the best way to invest in SEO?
Improving SEO usually comes down to two options – hiring an SEO company or doing it yourself.
If you don’t have prior experience ranking websites on the top positions, we recommend going with an SEO agency. Well-established SEO companies have lots of experience ranking websites on top positions of Google and will avoid the beginner mistakes that could cost you money, time, and stress.
Investing in SEO is worth it most of the time. Usually, the factor for you to consider is the search demand in your industry. Considering the long-lasting potential ROI of SEO, search demand almost always means SEO is worth it. If you don’t have hands on experience ranking websites on the first page of Google SERPs, hiring an SEO agency might save you a lot of time, money, and stress.