Here are 8 of the best SEO tips to help you rank higher and get more website traffic.
1. Use long-tail keywords
Long tail keywords are specific variations of popular and highly competitive keywords in your niche. For example, a long-tail variation of the keyword “best surfing boards” would be “best surfing boards for beginners”.
These types of keywords usually have much less competition and search volume. By uncovering many such keywords in your target topics and covering them one by one, you can significantly increase your web traffic.
Go to Google and type a broad keyword into the search bar. Look at the autocomplete suggestions below the search bar and select potential target keywords. One example is “best surfboards for beginners”
You can continue typing to find more long-tail variations of the main keyword, like “best surfboards for beginners australia”.
Another good place to look for long-tail keyword variations is the bottom of the first page of the search engine results pages:
Here we can see another long-tail keyword “beginner surfboards for adults”
2. Optimize your pages for target keywords
After you have created a list of target keywords and wrote content to cover each of them, it is time to optimize the content for those keywords. This includes putting those keywords and their variations in the right places on your web page:
• The URL
• H1 title
• Meta title
• Meta description
• Image alt texts
• Image file names
• Body text
Make sure not to over-optimize your webpages. The most important thing here is to make your webpage look natural. Including your target and related keywords at least a few times in the body text of the page will be sufficient.
3. Focus more on RankBrain metrics
Google can understand only so much when it comes to the quality of a webpage. Therefore, it also relies on the data collected from user interactions with websites. This includes metrics like:
Click-through rate (CTR) — Total clicks divided by total impressions
• Dwell time — How much time the visitors spend on your page on average before returning back to the search results page
• Bounce rate — The percentage of visitors that leave your website without taking an action
• Pogo sticking — When your visitors leave your webpage to click on the other results
Google then uses this data to compare top ranking results and determine which is the most helpful to searchers. Here are a few tips to improve your webpages for these metrics:
1. Create a catchy meta title. State exactly what the page is about and include a number or brackets.
2. Match the search intent. Rankbrain metrics are designed to determine which page fulfills the search intent the best. If you give visitors exactly the information they want, your rankbrain metrics will be excellent.
3. Structure your content in a way that makes it easy to scan and find the right information quickly. With the short-form content trend on Instagram, TikTok, and YouTube, Google understands the scarcity of attention. Therefore, trying to keep visitors on the page for as long as possible might not be beneficial. Divide your content into subheadings, use bullet points, and add visuals to make your content easy to consume.
4. Regularly update your content
Unlike social media, where content is usually short-lived, a blog post can bring traffic for years. However, while a query can still be popular, the answers might become outdated. Therefore, it is important to refine your content over time to make it up to date. Google rewards this, especially if you update your content more often than your competitors do.
To let Google know that you regularly update your content, add blog post schema to your page and specify the publishing date and the last edit.
5. Improve your website page speed
Trying to access a website that takes forever to load is one of the most annoying things on the internet. According to Google, 53% of website visitors likely won’t wait past 3 seconds for your website to load.
These days, when it is so difficult to capture the attention of your target audience, it is important to make your website fast. Failing to do this will likely have a negative impact on your RankBrain metrics like pogo-sticking effect, bounce rate, and dwell time.
Here is how to improve your website’s speed:
1. Run a speed test. Put a webpage URL into Google PageSpeed Insights. It will return two scores, for mobile and desktop, between 0 and 100.
2. Make sure your hosting solution is fast. We recommend choosing top hosting providers like Hostinger.
3. Choose a light theme on your WordPress website.
4. Delete unnecessary WordPress plugins. Some plugins or conflicts between two plugins can slow down your website or even break it. It is best to keep their count to minimum.
5. Compress your images and enable lazy load. Large images can significantly impact loading speed. Therefore, you should compress their sizes without losing quality and enable lazy load, which means the images will be loaded after the webpage is finished loading. Using the WordPress plugin WP Smush is a good solution.
6. Cache your website with a plugin like LiteSpeed Cache.
7. Use a Content Delivery Network (CDN). CDN uses datacenters in different locations to decrease the distance between the server and the users that the content has to travel. We recommend using Cloudflare.
6. Target featured snippets
A featured snippet is often called the position 0. Here is how it looks like:
If your content is already ranking on the first page for a query, it can be selected to be shown in the featured snippet. There are 4 types of featured snippets:
1. Paragraph snippets
2. Listicle snippets
4. Video snippets
Here is a full guide to optimizing your content for featured snippets.
7. Add internal links
An internal link is a permalink from one page of your website to another. They are different from backlinks, which come from external websites to one of your webpages.
Backlinks pass so called “link juice”, which means link power that your website gains from that backlink. However, that link juice is only affecting the page that it is pointing to. And if you receive a strong backlink to your informational pages, you want that link to also help your money pages rank higher. This is where internal links come in – they allow you to pass link juice between your webpages.
Make sure to make the internal links look natural – don’t use many exact-match keywords as anchor texts and add only relevant links. Many SEO experts recommend that your money pages require no more than 3 clicks to reach from your homepage. This is a good advice, since your homepage will usually have the most backlinks, and making every page reachable from the homepage will share some of that link juice with other pages. You should avoid having orphan pages – webpages that aren’t linked to from any other page on your website.
There are many strategies within SEO that you can take to improve your website traffic. Some of it usually comes down to determining in which aspects your website lags behind the competition, like content updates or page speed. Others involve finding untapped opportunities like long-tail keywords and featured snippets. These tips should be used along with your main SEO strategy to squeeze the most out of your efforts and resources.